Tuesday, 24 November 2015

A New Plan For Spreading The Word Out for My Indie Game!

In today's game market, it has become really challenging as well as very difficult for small indie game developers to promote their indie games. From my personal experience of game development and promotion, it's really really hard to get noticed since many indie games are released on the market every day! Naturally, your game gets buried under several new titles. But the marketing process is completely different. Some games get more exposure and some won't get at all. However, if you already have a fan base, then, there is a chance of selling your game to many gamer. But unfortunately for smaller developers(I am also in the list of small developer), it's really hard to get noticed with limited budgets and marketing strategy. Most of the developers don't know how to market their game. 

Most of the developers often ask: "How can I promote my game?"

There  are many ways by which you can promote your game. First of all, there is a market already present on Youtube. Youtubers starts making let's plays and attract players. In the same way if you have one or more games developed already. You need to show the people what you are making and why are you making. 

I have decided to give this idea a try as a developer and if I can get a few subscribers and more views that would be a great achievement. Some developers stream games on Twitch. That's might be a good place for promotion too. 

So, what's the plan? [PLEASE NOTE THAT, THIS IS NOT FOR LET'S PLAYERS AND IT IS ONLY FOR DEVELOPERS WHO WANT TO PROMOTE THEIR GAMES ON YOUTUBE AND HAS A YOUTUBE CHANNEL]

Step 1: I will make a Preview of the game I am working on. Try to show the main parts of the game during the preview of game. You are showing the story, gameplay and some main features of the game which might appear attractive and appealing. After making the video, you can also show this video on subreddits.

Step 2: Try to make short game play videos for example: NightmareZ - An Indie Game Little Walkthrough #1 , #2 , #3..... and so on. What's the point on doing this? I can't say that it will work. But it might be helpful for the new users who have not tried out the game or is willing to try out the game. Try to keep the length of the video not more than 3 minutes. Keep it short and precise. There is no need to give so many texts in the video. Just give a short introduction and Thank you at the last part of the video. Don't forget to provide Twitter and Website link at the end. 

Step 3: After uploading the gaming video, don't forget to privide the link of the game page where they can try out the game. It's better if you have a Demo. This will also help you to promote your website since you can get direct traffic from Youtube!

Step 4: Try to explain why your game is unique from others. Always try to make the videos as unique as possible.

Step 5: For better SEO results, use some Tags in the description of the video like indie games, indiedev and more tags as you like.

Please note that, I have not tried out the method yet. But I will soon try to do it as soon as possible. If I have any success with this, I will provide a new update here.

DEVELOPERS DON'T GIVE UP AND ALWAYS TRY TO PROMOTE YOUR NEW AS WELL AS OLD GAMES. LEARN FROM MISTAKES AND IMPLEMENT NEW TECHNIQUES!

Best Regards,
Anamik
AMAXANG GAMES 

Follow me on Twitter: https://twitter.com/AmaxangGames 

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